Is Privacy-Focused Firefox Compromising Their Mission in 2024 With New Settings Allowing META EXCLUSIVE ACCESS TO BROWSING DATA?
Firefox Faces Backlash Over New Data Collection For Advertisers
Didi Rankovic with Reclaim The Net reports:
Due to its past status as a bastion of user and privacy-respecting free and open-source technology, Firefox (Mozilla) veering off in the opposite direction (or being perceived as such) always causes a commotion.
The latest controversy is building around a feature known as “Privacy-preserving attribution” (PPA), which is trialed as a prototype in the browser’s version 128.
The very name sounds like a PR spin, given that PPA has everything to do with advertising, specifically, providing advertisers with Firefox users’ interaction data – although the privacy angle is supposed to be that this data is “anonymized.”
This, coupled with the fact that Firefox has been working on this with none other than Meta, inevitably provoked a backlash. Still, Firefox CTO Bobby Holley took to Reddit to defend the feature with a lot of big ideas and promises.
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