Hillary Clinton Uses Hurricane Matthew To Promote Her Campaign – Are “Her Friends” Manipulating The Weather?
The latest example is the coverage of Hurricane Matthew.
But it blew up in Hillary Clinton’s face.
In the run up to the deadly Hurricane Matthew – which killed nearly 300 people in Haiti – reaching the Florida coastline, the Clinton campaign made a decision to purchase TV ad time on The Weather Channel.
They believed they would have a captive audience in a key battleground state to spread their message via TV ads.
“But the Clinton camp is refusing to be completely shut out of the conversation: Her team is buying airtime on The Weather Channel in a slew of major Florida media markets.
Clinton is seeking to appeal directly to swing-state voters potentially in the path of Hurricane Matthew and will spend $63,000 to reach Weather Channel viewers there for five days beginning on Thursday, according to a source monitoring TV ad buys. Hurricane Matthew is currently forecast to approach the Florida East Coast late Thursday or on Friday.
It’s a risky proposition. The potential human and economic toll of major storms makes for one of the trickiest decisions of all for presidential campaigns: how to derive political benefit from natural disaster — or simply respond at all — without seeming to exploit real suffering.
The Weather Channel, unsurprisingly, gets a spike in viewership during natural disasters — and not just in the affected areas. Viewers across the country tend to tune in to watch storm footage.”
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